Posts

Eye on AI: As the Architect of Acceleration, How Emily Culp is Redefining Retail’s AI Frontier

Twenty-five years into a career spanning Ogilvy, Clinique and Unilever, Emily Culp is making her most ambitious bet yet: that the brands that win the AI era won’t be the ones with the best models, but the ones with the clearest strategy and the deepest consumer trust.

Eye on the Founder: UNTUCKit‘s Aaron Sanandres on Building a Brand Men Didn’t Know They Needed

Most brands struggle to find one insight worth building around. Aaron Sanandres found his in a personal annoyance, confirmed it on Reddit and turned it into one of menswear’s most improbable success stories. The UNTUCKit co-founder on brand building, product integrity and running two very different businesses at once.

Eye on the Corner Office: Ricardo LaJoie of Vans on Why Brands Don’t Create Cool

With Vans navigating one of retail’s most compelling repositioning stories, LaJoie shares his philosophy on brand stewardship, the irreplaceable role of human judgment in merchandising, and what it really means to author culture rather than chase it.

25 Most Inspirational Women Leaders in Retail 2026: Berns & Co. and Women in Retail Leadership Circle Announce Honorees

Berns & Co. and the Women in Retail Leadership Circle reveal the 2026 edition of the 25 Most Inspirational Women Leaders — honoring visionary executives from Ulta Beauty, Mattel, Michael Kors, Victoria’s Secret, E.L.F. Beauty, and more.

Pattern Beauty CEO on Brand Building in the Age of AI, Social Platforms, and Generational Change

CEO Christiane Pendarvis talks record-breaking growth, category expansion into body care and the requirements to win a multi-generational audience.

Berns Communications Group Rebrands as Berns & Co.

The new name reflects its evolution beyond traditional PR into a community-powered advisory model for retail, consumer brands, and tech companies.