At CartCon 2026, Bobbi Brown talked about walking away from Estee Lauder, Brooklinen’s Billy May walked through 37 linen prototypes, Fanatics and True Religion made the case for sports as the new fashion week, and Cart.com CEO Omair Tariq predicted where AI is taking commerce next. Here’s the full recap.
Twenty-five years into a career spanning Ogilvy, Clinique and Unilever, Emily Culp is making her most ambitious bet yet: that the brands that win the AI era won’t be the ones with the best models, but the ones with the clearest strategy and the deepest consumer trust.
Most brands struggle to find one insight worth building around. Aaron Sanandres found his in a personal annoyance, confirmed it on Reddit and turned it into one of menswear’s most improbable success stories. The UNTUCKit co-founder on brand building, product integrity and running two very different businesses at once.
Most brand problems look like marketing problems. Andrea DiNunzio has spent two decades learning why they almost never are.
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