What Shein, Walmart, Authentic Brands, and Roberto Cavalli Tell Us About Retail Right Now
This week’s biggest fashion stories all pointed to the same uncomfortable truth: brand equity means less when economic pressure starts rewriting the rules. From Everlane’s sale to Shein to Walmart signaling increased strain on the American consumer, the headlines exposed an industry grappling with a deeper identity crisis, one where authenticity, ownership, and consumer trust are increasingly colliding with financial reality.