Posts

Eye on the Founder: UNTUCKit‘s Aaron Sanandres on Building a Brand Men Didn’t Know They Needed

Most brands struggle to find one insight worth building around. Aaron Sanandres found his in a personal annoyance, confirmed it on Reddit and turned it into one of menswear’s most improbable success stories. The UNTUCKit co-founder on brand building, product integrity and running two very different businesses at once.

Eye on Beauty: Coty‘s Andrea DiNunzio on Why Brands Struggle (and It’s Not What You Think)

Most brand problems look like marketing problems. Andrea DiNunzio has spent two decades learning why they almost never are.

25 Most Inspirational Women Leaders in Retail 2026: Berns & Co. and Women in Retail Leadership Circle Announce Honorees

Berns & Co. and the Women in Retail Leadership Circle reveal the 2026 edition of the 25 Most Inspirational Women Leaders — honoring visionary executives from Ulta Beauty, Mattel, Michael Kors, Victoria’s Secret, E.L.F. Beauty, and more.

Berns Communications Group Rebrands as Berns & Co.

The new name reflects its evolution beyond traditional PR into a community-powered advisory model for retail, consumer brands, and tech companies.