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Eye on the Founder: UNTUCKit‘s Aaron Sanandres on Building a Brand Men Didn’t Know They Needed

Most brands struggle to find one insight worth building around. Aaron Sanandres found his in a personal annoyance, confirmed it on Reddit and turned it into one of menswear’s most improbable success stories. The UNTUCKit co-founder on brand building, product integrity and running two very different businesses at once.

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Retailers Closed Out 2025 Strong. Now the Macro Clouds Are Rolling In.

A wave of Q4 earnings suggested the American consumer held up. But weakening jobs data, geopolitical tension and an oil shock are already reshaping the outlook. We break down who beat expectations, who stumbled and what it means for retail in 2026.

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Cart.com CEO Omair Tariq: What the Supreme Court’s IEEPA Tariff Ruling Means for Retail Brands and Supply Chains in 2026

Companies are scrambling to decode what the trade action means for business in the days and weeks ahead.

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