Challenge
Mastercard leveraged two of our proprietary, invite-only platforms—the annual Retail Influencer CEO Forum and the NRF CEO Dinner—to strategically gain direct access to senior retail decision makers. These highly curated programs are among our most influential owned platforms, designed to convene the industry’s top leaders in private settings where candid discussion and relationship building lead to real business outcomes.

Strategy
Each event brought together an exclusive group of C-suite retail leaders and industry executives, and featured influential voices such as NRF President and CEO Matt Shay, Martha Stewart, Bobbi Brown, Ashley Graham, and leaders from Coach, WNBA, Delta Airlines, and American Eagle Outfitters. Through these forums, Mastercard shared timely data and proprietary insights, secured speaking roles alongside industry peers, and engaged directly with retail executives in a trusted, high-impact environment.

Results
As a result, Mastercard strengthened its position as a strategic partner to the retail industry, using thought leadership and relationship-driven engagement to build credibility and long-term executive relationships that support business partnerships.