Challenge
Cart.com, a leading unified commerce and logistics solutions provider, has built strong momentum through our long-standing PR partnership. As the company scaled, there was an opportunity to elevate Founder and CEO Omair Tariq beyond brand visibility and establish him as a credible industry authority on the regulatory shifts shaping the future of retail and fulfillment.

Strategy
We launched a proactive thought-leadership campaign focused on educating the market about the impact of retail tariffs following the end of the de minimis exemption. We positioned Tariq as an authoritative voice who could translate complex policy changes into practical guidance for brands navigating rising costs, evolving fulfillment strategies and shifting consumer expectations ahead of the 2025 holiday season and into 2026.

Results
We secured all-day broadcast coverage on CNBC from Cart.com’s New Jersey supply chain hub, positioning Tariq as a leading expert voice. His real-time analysis of the impact on shipping costs, fulfillment models and customer expectations reinforced Cart.com’s authority at a pivotal moment for the retail industry and established Tariq as a go-to source at the intersection of policy, commerce and logistics.