With Vans navigating one of retail’s most compelling repositioning stories, LaJoie shares his philosophy on brand stewardship, the irreplaceable role of human judgment in merchandising, and what it really means to author culture rather than chase it.
https://bernsandco.com/wp-content/uploads/2026/03/ricardo-lajoie-headshot-vans.png14381151Jessica Binnshttps://bernsandco.com/wp-content/uploads/2026/01/bernsandco-Logo-3.pngJessica Binns2026-03-20 14:49:002026-03-21 12:18:31Eye on the Corner Office: Ricardo LaJoie of Vans on Why Brands Don’t Create Cool
The investment veteran shares how she advises founders to stay agile, why efficacy‑driven brands are outperforming, and how Norwest Ventures approaches long‑term value creation even as the liquidity landscape evolves.
https://bernsandco.com/wp-content/uploads/2026/03/Sonya-Brown-cropped.jpg6351000Jessica Binnshttps://bernsandco.com/wp-content/uploads/2026/01/bernsandco-Logo-3.pngJessica Binns2026-03-14 07:40:552026-03-14 15:10:51Eye on Wall Street: Sonya Brown on Science-Backed Beauty and the Art of Durable Growth
As OpenAI rolls out its advertising platform, the industry is watching more than just a new revenue stream. They are watching a real-time stress test of the most fragile asset in the digital age: user trust.
Eye on the Corner Office: Ricardo LaJoie of Vans on Why Brands Don’t Create Cool
With Vans navigating one of retail’s most compelling repositioning stories, LaJoie shares his philosophy on brand stewardship, the irreplaceable role of human judgment in merchandising, and what it really means to author culture rather than chase it.
Eye on Wall Street: Sonya Brown on Science-Backed Beauty and the Art of Durable Growth
The investment veteran shares how she advises founders to stay agile, why efficacy‑driven brands are outperforming, and how Norwest Ventures approaches long‑term value creation even as the liquidity landscape evolves.
The Trust Arbitrage: Why Gen AI’s Advertising Ambition is a High-Stakes Gamble
As OpenAI rolls out its advertising platform, the industry is watching more than just a new revenue stream. They are watching a real-time stress test of the most fragile asset in the digital age: user trust.