Challenge
Bubble is an affordable, dermatologist-backed skincare brand built for Gen Z that was experiencing strong consumer momentum. As the company scaled, there was a growing need to elevate CEO and founder Shai Eisenman’s executive voice across the beauty, business and leadership landscapes.

Strategy
We built a comprehensive thought-leadership strategy to establish Eisenman as a trusted, forward-looking voice at the intersection of beauty, wellness and Gen Z consumer behavior. Our approach focused on articulating Bubble’s innovation, accessibility and dermatologist-backed credibility, while clearly communicating the brand’s evolution and retail momentum with partners including Walmart, Ulta and Boots. Through proactive storytelling and strategic media placement, we positioned Eisenman not just as a founder, but as an industry authority shaping the future of skincare and consumer brands.

Results
Our efforts elevated Eisenman from an emerging founder to a respected industry leader, resulting in high-impact coverage across top beauty, business and consumer outlets including WWD, Forbes, Business of Fashion, The Wall Street Journal, CNBC, Ad Age and Inc. The campaign strengthened Bubble’s credibility with media, retail partners and industry stakeholders, supporting its rapid growth and evolution from a DTC disruptor to a major wholesale partner and trusted Gen Z skincare brand.